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PR and promotion is such an important part of your music. You can make the greatest music in the world, be the coolest or tightest band in your genre, but without PR and promotion no one will ever know about you. PR and promotion is all about shouting about yourself to everyone who will listen.

There are so many great ways to promote yourself using the internet that if you are not doing at least some of the ideas listed in this section every week, then you may as well pack up and stick to a day job.

A great way to get promotion that will help your sales and boost your ranking in the search engines is to get your releases reviewed in the appropriate section of the website About.com. About.com is run by the New York Times, and is one of the world’s most respected online sources of information. There are sections of the website that cater for every type of music, so to increase your chances of getting your music reviewed, make sure that you research the site to identify the correct target category.

Each section of About.com is run by a host, who edits and manages his section, the host is usually a leading industry figure or freelance journalist who knows their field well. The host should be your first point of contact, and occasionally they have a number of people working with them that deals with specific areas, such as live work, sub genres, music releases etc.

Radio promotion is also a key factor. Radio DJ’s are your sales team, getting your music into the ears of new listeners and hammering home your music. Although online radio is gaining ground, FM and AM radio still rules most peoples lives (think about it, when do you listen to the radio? in your car, on the move, in the shopping mall…) Major record labels spend hundreds of thousands of pounds getting their songs onto play lists worldwide, so how can you compete with this? The main way is to know your market and build up contacts on local stations, college stations and make personal contact with DJ’s and station programme directors directly. To make a serious impact on radio you have to be in a lot of places at once. Internet radio is one of the fastest ways of getting your music played to a hungry audience. In our book 101 Ways To Market Your Music On The Web we discuss some great ways to get thousands of spins on internet radio stations to help drive new fans to your iTunes store and website.

Another important way of generating online awareness of your music or band is by writing regular press releases. Get into the habit of publishing one press release every week, and you’ll soon find that not only does it increase the ranking of your website on the search engines, but it gives you a regular reason to keep peoples interest in your band. Sustaining interest is one of the hardest things to do so regular press releases really help you focus on this part of your PR strategy.

Press releases can be about anything regarding your music or band or band members. Maybe one of your band members is involved in a charity run at the weekend, maybe you have just finished rehearsing one of your new songs, have you got a gig coming up at the weekend, did you just publish a new website, maybe you got your track played by a DJ at a club, whatever the story big or small, get it out there every week.

Don’t forget to archive all your press releases on a section of your website, as this will show constant activity and updates to your site, visitors to your website will always be able to see new information weekly. This also means that most search engines will see changes to your site so send a robot off to your site to rescan it again, and depending on the content of your press release, this could also increase the ranking of your site on the search engine.

Found this article useful? There are 101 more great ways to promote your music in our latest book “101 Ways To Market Your Music On The Web”. Get your copy by clicking the link below!

Buy 101 Ways To Market Your Music On The Web eBook Package Limited Time Offer Includes Free Bonus Material + FREE ENTRY INTO THE GLOBAL MUSICIANS DIRECTORY 2012 Worth Over $450! Order Now At Just $47!